dmology

Services

Integrated multi-channel engagement, from strategy to execution, is the most holistic approach. But we can also work on the individual pieces. Here are some of the pieces we can tackle:

• Social Media Advertising

  With rapidly increasing targeting sophistication and reporting, social advertising has finally come of age. We can work with you to formulate strategy, find the best channels, create and run ads, tabulate results, and optimize.

• Search Engine Optimization & Paid Search (SEO & PPC)

  At its best, Search can bring the most qualified prospects, ready to engage or buy. At the other end of the spectrum is a casual browser or poorly targeted traffic, both of which can deplete resources with very little return. We dig in deep to uncover your optimal keywords (our Keyword Discovery process is very detailed and extremely effective). We put robust strategies in place that make your website a tool for attracting targeted traffic, and SEO and PPC work in tandem. We help in leveraging learnings to optimize search campaigns (which includes YouTube, of course, as well as search engines other than Google, should the need arise), keeping in mind both your long and short term acquisition goals, as well as your ROI.

• Organic Social Media

  The question is no longer "should I be using social media?", but "which channels and how?" We help you make sense of what makes the most sense for your business.

• Lead Management

  70% of your incoming leads are not ready to buy, but will purchase in the future, either from you or your competitor. Ignoring them will likely result in the latter outcome. We can identify these future opportunities through a lead scoring scheme, set up automated multi-channel lead nurture programs to help build a sense of value and trust. Plus, build hyper-personalized nurturing campaigns to target key desirable accounts with Account Based Marketing (ABM). Assistance in selection of marketing automation software is also one of our areas of expertise.

• Email & SMS

  Powerful retention tools and essential nurturing components, Email and SMS require careful attention to segmentation and targeting. Fine-tuned offers, messaging and timing are also keys to success. We can plan and run your programs: create a roadmap, advise on selection of service providers and/or work with the ones you've selected, upload creative, run and report on analytics, make recommendations for improvements. We can write copy too.

• Traditional Direct Mail

  Direct mail remains an excellent acquisition channel, poised to regain popularity because of the diminished competition in the mailbox. It can also work well in retention and re-engagement of lapsed customers. We can do it all – from strategic list planning to creative, as simple as a postcard or as complex as a dimensional mailer.

• Loyalty Programs

  Deliver timely and relevant information and incentives for maximum profitability based on past behavior and predictive modeling.

• Database

  Data hygiene – check! Segmentation and data mining – check! Predictive modeling – check! Good data = high customer value, profitable targeting & conversion optimization. We help make sense of your data & put it to good use.

• Quantitative & Qualitative Research

  Deep insights into your customers' psyche. Strategically structured surveys, reverse-engineered with your end goals in mind: design, recruitment, execution, analytics and actionable ideation. Plus, highly innovative qualitative with the help of our partner, scenarioDNA.

• Financial planning and reporting

  Metrics recommendations; budgets, reforecasts; segment, source and campaign reporting; response and profitability analysis; ROI and lifetime value evaluation.

Samples

Paid Social Media

Paid Search

Organic Social Media

Websites & Landing Pages

Email

Direct Mail

Team

Natalia Tisdale

Principal & Growth Marketing Lead

Natalia is a skilled digital growth marketer renowned for her ability to craft and execute integrated, content-centric campaigns that drive revenue and foster customer engagement. Her strategic approach emphasizes a cohesive, multi-channel methodology bolstered by data-driven insights. This framework has proven highly effective across diverse sectors, including SaaS, Entertainment, Financial Services, Education, Nonprofit, and E-commerce. Natalia's expertise extends seamlessly into both B2B and B2C environments, where she excels at managing lead generation, nurturing, and retention initiatives. Her talent for distilling complex data into actionable KPIs empowers organizations to make strategic decisions that enhance performance and meet their business objectives.

Matt Gore

Branding & Sales Alignment Lead

Matt is a distinguished startup marketing leader, specializing in synchronizing brand development with sales initiatives to create cohesive strategies that boost market presence and accelerate business growth. Matt’s strategic planning and hands-on execution ensure the seamless integration of brand narratives and sales efforts, delivering impactful results. Throughout his career, he has propelled startups to industry leadership and substantial financial success, overseeing five acquisitions by public companies and one IPO, generating over $1 billion in shareholder value, underscoring his pivotal role in dynamic growth marketing environments.

Marianne Moore

Strategy & Research Lead

An award-winning marketing strategist with over 30 years of experience, Marianne has a proven track record of crafting iconic brands, igniting demand, and establishing competitive advantages for global companies. Adept at driving success in both B2B and B2C landscapes, she is highly regarded for her expertise in catalyzing marketing and business innovation through comprehensive insights across diverse sectors such as Retail, Financial Services, Pharmaceuticals, Technology, Consumer Packaged Goods, Life Sciences, and AI.

James Ballot

Content & Copy Lead

James is an award-winning content creator and the driving force behind successful data-driven narratives that resonate with audiences. Recognized for his ability to craft authentically engaging content, James excels in simplifying complex concepts to create compelling storytelling media. He thrives at the crossroads of content, product, and marketing, where he seamlessly integrates creative direction and brand communications to elevate digital experiences. With expertise in SaaS startups, Generative AI/Insurtech, Nonprofits and Publishing, James consistently delivers content and copy that drive deep engagement.

Our business philosophy:

Utilization of multiple channels combined under one strategic umbrella and overlaid with analytical, data driven methodology is at the root of our approach to marketing. When applied to establishing and nurturing customer relationships, it is pivotal to success.

Select Clients

• The Culinary Institute of America (CIA)

  Culinary education for professionals and enthusiasts

• This Old House Insider

  Membership subscription program

• Cyber Leadership Institute

  Career development for cyber security leaders

• Siena Wealth Advisory Group

  A private wealth advisory practice of Ameriprise Financial Services, Inc.

• Regenerate.works

  Employee Performance & Productivity

• SnapComms

  Employee Communications Software

• PR Newswire

  News and information distribution services

• CultureWizard

  Cultural training solutions

• ASME

  American Society of Mechanical Engineers

• Cablevision

  Telecommunications and media company

• BPI iCompli Sustainability

  Sustainability certification for event industry

• Maverick Thermometers

  Cooking thermometers & accessories

• Radian

  Private mortgage insurance

• xMatters

  SaaS platform for enterprise incident management

Partners

• Flightpath

  Creative Digital Agency

• Wish Communications, Inc.

  Design & Photography Studio

• scenarioDNA

  Consumer insights through culture mapping

• Ventura Associates

  Sales Promotion Agency

Natalia is one of the top direct marketing strategists and program implementers I've met in my 20 years in business. What's particularly valuable is that she knows all the direct channels - interactive and traditional print - intimately, and how they optimally interrelate. Natalia is a terrific colleague and collaborator. She delivers (actually overdelivers) every time.

Tom Stein, CEO, Stein IAS (Americas)

Contact

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